GOOD FOR NOTHING BUSHMEAT

Bushmeat consumption in Vietnam has increased significantly in recent years, especially in urban areas due to misguided beliefs on the “wonders” of wildlife products. The Good-for-Nothing Bushmeat campaign questions the “hygienic, gourmet, and organic” impression of bushmeat, and serves as a play on words in Vietnamese, meaning one will lose everything with just a bite of bushmeat.

Key Activities

Key visual

By employing creative elements and engaging visuals with intriguing subtexts, the campaign aims to encourage viewers to form their own conclusions. The goal is to inspire behavioral change towards a more environmentally friendly and wildlife-conscious lifestyle.

Video

Campaign Results