The Invisible Spice aims to raise public awareness of the harmful effects of microplastics and encourage people to change their consumption habits, gradually reducing and eventually eliminating single-use plastic products such as plastic bags, straws, styrofoam boxes, plastic spoons and forks, and bottled water.
This is a symbolic spice blend—odorless and tasteless—composed entirely of finely chopped plastic waste. It is part of a creative campaign of the same name designed to raise public awareness of the harmful effects of single-use plastic products on human health and to encourage people to change their consumption habits, gradually reducing and eventually eliminating single-use plastic products.
Plastic waste not only seriously affects the lives of marine organisms but also poses a threat to human health. Microplastics have been found in 83% of tap water samples and 93% of bottled water samples. Frequent exposure to chemicals in single-use plastics (such as BPA and styrene) can increase the risk of diseases like cancer, hepatitis, allergies, nervous system disorders, endocrine disorders, and infertility.