PLASTIC KARMA

To emphasize the “plastic karma” resulting from the use of single-use plastics, the Plastic Karma campaign has created a character called “Plastic Karma” – a character who will be activated whenever someone uses a single-use plastic product to “sternly remind” them. At the same time, Plastic Karma calls on the public to “release their karma” by changing their consumption habits, gradually reducing and eventually eliminating single-use plastic products.

Main activities

Video

Media

Campaign Results

2,350,000

reaches

180,000

engagements

1,250,000

views

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